Private Practice University

A 2-Day Course by Sturdy McKee, Business Mentor and Advisor.


Date: June 21-22
Atlanta, GA

Who Should Attend?

Practice owners, founders, executive team, management and anyone who manages staff. This 2-day, intensive course is for practice owners who want to grow their profit, gain control of their time, and move the needle on their business. It is ideally suited to those practice owners with 5-50 employees who are tired of “being the systems” in their business.

Understand the fundamental building blocks that contribute to the stability, growth and profitability of your business, and be able to make them come to life in your business.

Identify A-players currently on your team and create a reliable process for attracting and hiring more A-players as you grow.

Understand how to dramatically increase your profit and improve cash flow with no additional expenses.

Create a process to ensure ongoing performance and execution from every team

About Sturdy McKee

Sturdy is a business coach, entrepreneur and business owner who also happens to be a physical therapist and private practice owner. He has a special place in his heart for physical therapist entrepreneurs and private practice owners.


As a business coach and instructor, Sturdy brings the practical knowledge of owning, operating and growing businesses, combined with extensive training and learning, to clients who want to improve their business operations and achieve their personal and business goals.


Day 1


9:00 - 9:45 - Introduction & Overview

Establish context and objectives to ensure you get the most value out of the course.


9:55 - 12:00 - Creating A Vision of Meaning

Define your company Vision using the 3 components of a Vision of Meaning, and bring it to life in your business. A good Vision is a tool you use, not a phrase on the wall. 


12:00 - 1:00 - Lunch 


1:10 - 4:45 - Fundamental Components for Growing and Scaling Your Business

Learn and put in place the 5 Critical Processes to maintain a stable and profitable business. We will also be defining and establishing the importance of your Value Discipline, identifying your Target Customer, your Unique Value Proposition, and your Brand Promise.


4:45 - 5:00 - Day 1 Wrap Up and Q&A

Day 2


9:00 - 12:00 - Recruiting & Hiring A-Players – All the processes A to Z

The coach wins when the team wins! And selecting, nurturing, and growing the best team is a critical component of winning in any sport or business.


You will learn to find and select the best players with a reliable system from Job Posting to Onboarding. And you will have the tools for your team to implement to make

sure you consistently find and bring on great players for years to come.


12:00 - 1:00 - Lunch


01:10 - 02:00 - Selling Your Plans of Care (Yes, selling)

We will do a deep dive on this critical process to give you the tools to take back to your team to improve patient satisfaction, decrease cancels and no-shows, reduce your vacancy rate, and get more patients achieving their goals. All of this ultimately results in happier patients and larger profits!


2:10 - 4:30 - Process, Metrics, Execution, and Management

Where the rubber meets the road! You will tie it all together to
get outstanding execution around what is most important in your business.

Coach to the process, measure the right things the right way, and ensure consistent execution by supporting your team and making sure everyone is performing to their full potential. 


4:30 - 5:00 - Full Wrap Up and Q&A

You will set your priorities to be crystal clear on what to do next in your business to get the results you want.


Take your practice to the next level by understanding how to use data to drive better results. Learn from industry leaders the best practices and proven processes they’ve used to build
and grow successful practices.


Copyright © 2019 Sturdy McKee